Where to get music from – “fit to your ensemble”

            Today in our community music group forum discussion, I want to talk about POD services, those are Print On Demand services that take sheet music and make it available to print from any computer. Of course a purchase has to be made before you can print the music, but that’s not important at this time, unless!

            You are probably wondering why am I talking so much about the business side of community music groups lately and not the performance side of the industry. I am trying to develop an attitude of the complete community music musician. This can also be applied to the group of community music musicians.

            The movement is designed to foster and develop the art of being a musician, for the rest of your life. Attached to this attitude is a sparkle of fellowship; the getting together for the purpose of creating music together. The development happens when you start to include an attitude of business professionalism.  

            POD services have several strengths. One of its strengths is a 100% Guarantees policy. I was impressed with the issues covered in its Guarantees policy, which guarantees 100% that all transactions will be safe. There is also a 30-day return policy that is in place to makes consumers comfortable with the purchases of product.

            Another strength is its Viewing and Printing policy.  There are several considerations as far as the ability to access the product that makes this POD interesting. The buyer has the option to View and Print the product through the aid of Internet friendly players and sheet music applications.

            The existence of your community music group depends on quality of music performed. When it comes to getting your music library organized, take advantage of some of the POD sites that are out here. There are several PODs’ that cater to various ensemble configurations, and this is music written by talented composers and arrangers. Sometimes the big guys forget about the little community musicians groups that are thriving out here in “music world”.

“Repetition creates perfection,

the more you do it the better you get”

What Can You Look Forward To – “you can do this as a profession, but you will have to gain knowledge”

            At this point in your community music group’s growth it would make sense to consider the possibility of making your music world known, and possibility for a little profit. Start looking for a seasoned representative, such as an agent, entertainment lawyer, or musical manager to represent yourselves and to help you with record labels. You can’t go into the ring “unsolicited”.

            Look for a representative that is knowledgeable about the genre of music your community music group performs. Not all agents support all types of music, so make sure the have your musical style “definable” by a reputable music agency. Don’t forget to look up the government occupational sites in order to get good task oriented descriptions.

It is time to consider your material, how to promote and protect it.

            There are several music-publishing models out that you might want to try, but there is one model in particular that appeals to the community music geek in me. The New Self-Publishing and Distribution revolution is proving to be a good way to get your music out to the community music industry, especially if you put it into print music. This new revolution of music publishers is totally self-sufficient, having a thorough knowledge of the standards of the industry.

            Make sure that your group has a “product”. You should have enough music to cover several CD’s. It should be music that reflects the heart and soul of your community music group. Although your group may be comprised of weekend instrumental musicians (vocalists included), the fact that you have committed to giving up time and energy to perform a musical instrument has a natural spark to it that must be cultivated. So, record it, promote it, and get it out into the world of music, for all to hear.

“Repetition creates perfection,

the more you do it the better you get”

Welcome To Community Band 101 – pt.4

Invite “Intrapreneurship” to your Community Music Group

     Just in case you have not heard of Intrapreneurship, it is describe as “the act of behaving like an entrepreneur, except within a larger organization.” Let’s not get it confused with Entrepreneurs; these are people who assemble resources including innovations, finance and business acumen in an effort to transform innovations into economic goods.

     Why am I discussing such business-type lingo in this edition of my community music blog? Because of a well known tern in the world of education, “HOTS.”  I’ll come back to this shortly.

     In your community music group, there will be a person with a unique talent, besides outstanding instrumental performance, for taking the responsibility of turning your community music group into a successful, and hopefully profitable, well-tuned product through risk-taking and innovative methods. And this person will do it without being asked to do so.

     There is still room for your community music group to provide an outlet for musical growth while concentrating on transforming the group into a profitable venture. Why think about profit, because remember that the main goal for the group is the promotion and presentation of your talents as instrumental music performers. Have I failed to mention that the voice is also musical instrument, so don’t forget about the vocalists.

     What better way to introduce “HOTS” (Higher Order Thinking Skills) to your community music group than to introduce business ideas that, when implemented within the organizational environment of the musical group, can be not only applied to improving the musical performance skills of the group, but can also be applied to increase the profitability of the group. This, in turn, provides much needed operation funds for the group. Just think, not having to worry about reeds for the Saxes, valve oil for the brass, sticks and mallets for the percussionists.

     Don’t forget, while encouraging the members to practice, also encourage the members to think like entrepreneurs for the entire group and maybe somebody will come up with a business idea that will turn into a musical idea that will turn your community music group into a self sufficient musical group that will just play and play and play and play…(you get the message).

Reference

Roberts, J.S. (2013). Infusing Entrepreneurship within Non-business Disciplines: Preparing Artists and Others for Self-employment and Entrepreneurship. Artivate: A Journal of Entrepreneurship in the Arts Volume 1 Issue 2, 53-63

Welcome To Community Band 101 – pt.3

Artistically Managing your Community Music Group

When it becomes time to display the talents and hard work your community music group has put in during the months of rehearsal preparation, it is time to think like an artist manager, and conduct yourselves as music professionals looking for exposure in order to get gigs. According to Paul Allen, in his book “Artist Management for the Music Business”, managing involves the use of science, business, and a great deal of creativity.

There are four specific functions that must be accomplished when managing the community music group. The tasks are: planning, organizing, directing, and controlling. These tasks should involve members of the group, or the group can appoint one individual to cover all of the tasks. But remember, most community music groups consist of members that have responsibilities to family, jobs and sometimes life in general, so it might not be a good idea to dedicate all of the tasks to just one individual.

Let’s take a short look at these specific tasks:

Planning – Can be the difference between getting major exposure and just being a social club that gets together to socialize. Remember that a community music group gets it’s drive from ‘performance”, meaning playing in public. According to Dr. Carter McNamara, in his book “Planning in Organizations”, he says “planning is identifying where you want to go, why you want to go there, how you will get there, what you need in order to get there and how you will know if you’re there or not.”

Organizing – The act of putting together, in a logical order, all of the necessary resources needed to achieve the tasks in the plan.

Directing – Taking all of the resources involved in reaching the goal and using them to achieve the goals. These resources will also include the musicians in the community music group.

Controlling – Monitoring the progress and effectiveness of the plan and, if necessary, make any changes in order to make sure that the resources are used to advance the goals of the plan.

Let’s not forget that the main reason for the existence of the community music group is for the act of performing. You have put so much time and emotion in preparing instrumental music, you owe to yourselves and your community to perform. Artistically managing the group can prove to be one of your most important tools to the survival of the group.

“It’s repetition that creates perfection, Play On, Play On”

References
Allen, Paul. Artist Management for the Music Business. Taylor & Francis, 06/2007. VitalBook file.
McNamara, Carter, 2006, “Planning in Organizations,” www.managementhelp.org.